2016 Corporate Digital PR Measurement 
The Proactive Report
JULY 23, 2017
The wheels do tend to grind slowly in large corporations. DemandGen Report – 2016 Content Preferences Survey ). CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Altimeter ). 888 243 3470.
Waxing UnLyrical
JUNE 24, 2016
Bill Smith also had this to say: A2) For businesses, PR builds awareness, marketing generates leads and ideally sales closes the deal #amecsummit #measurepr. On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial. You manifest what you measure.
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Norton's Notes
APRIL 21, 2016
I am sure most of us working in digital PR and social media have noticed how YouTube links don’t receive quite as much reach or engagement as they once did – that is no coincidence. I tell you what Google, why don’t you spend six times more on your corporation tax and we might all actually consider spending more with you.
Sword and the Script
JULY 2, 2019
Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As
Sword and the Script
AUGUST 13, 2019
Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: New York Times , PR Newswire , MultiVu ). 6a) June 6, 2016: DOJ Rules on PR Newswire.
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