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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

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The impact of content rich newsrooms

Presspage

Miami International Airport. MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. All are challenges faced by many corporate communicators on a daily basis.

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The Future of Twitter

The Proactive Report

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. It could just mean corporate raiding.

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#measurePR Recap (June 2016): Live from #AMECSummit

Waxing UnLyrical

You know what’s awesome about a digital event? As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. She is also the founder of The Social PR Virtuosoâ„¢ , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As

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