Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

Technology 227

Technology Data Big Data Measurement 227

Cision

APRIL 5, 2016

1.038 billion in January 2016, to be exact. Big data makes Facebook one the most amazing matchmaking services ever. This is a measure of the number of people who will see your post in their NewsFeed without any paid placement. Hope is a terrible strategy. Facebook has over 1 billion active daily users. That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

PR Conversations

NOVEMBER 27, 2015

I had one condition: My presentation would focus on this recent and important event, with my own words and professional perspective. See the full and final text of my presentation here. I found there are at least two good reasons why a public relations professional or a management addict might wish to engage with its contents.

Conference 40

Conference Hotels Internal International 40

Presspage

AUGUST 15, 2017

the importance of measurability. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. thought leadership.

Technology 115

Technology Big Data Video Data 115

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. *This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Guidelines 106