Flack's Revenge

NOVEMBER 7, 2016

Ads on Top – An innovative solution for out-of-home ads that target consumers “in the wild” via digital signs. Sigmoid – Big data analytics, applied to advertising (and other markets). Daniel Elder (@DanMacMan) November 3, 2016. David Polinchock (@polinchock) November 3, 2016.

Mobile 166

Mobile Big Data Advertising Advertising 166

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

PR in High Definition

APRIL 28, 2016

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. An insider’s view on events and press conferences.

Social Media 54

Social Media Tools Marketing Enterprise 54

PRSay

OCTOBER 12, 2016

Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data. In fact, major enterprises manage petabytes of big data every day. quintillion bytes of data every day.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Stephen Waddington

JANUARY 12, 2021

A book about response bias, search listening and gaining consumer insights from big datasets. It goes someway to explaining why pollsters call elections wrong, notably the Brexit vote in the UK in 2016, and President Donald Trump’s US election success late the same year. It’s rightly a growing area of significant investment.

Big Data 96

Big Data Google Privacy Data 96

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52