Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. 3) The CMO Council infographic on CMO priorities. 60% plan to run regular internal training and development programs. Want to Boost Revenues By 5.8%

Study 118

Study Survey Infographics B2B 118

ISEBOX

MARCH 18, 2016

Parts 2 and 3 will cover automating analytics and aspects of entire campaigns. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns. An Enterprise version is slated for release in early 2016.

Publicity 70

Publicity Enterprise Analytics Tools 70

Sword and the Script

JUNE 7, 2016

The top skills CMOs say they need on their team are: a) digital marketing (62%); b) data analytics and insights (49%); and. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. c) strategic thinking (48%).

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: Outperform the Competition ). The most in-demand marketing skills.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR 20/20

OCTOBER 31, 2017

data quality and management were the top two marketing technology challenges in 2016.”. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. cool templates for infographics, social media, etc).

Enterprise 57

Enterprise Tools Strategy Marketing 57

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Which means you have to understand data and analytics, another core Digital PR skill).

Trends 100

Trends Skype Digital PR Guidelines 100