Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. pic.twitter.com/plqrYTUht3.

Publicity 166

Publicity Analytics Data Advertising 166

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Customer service and Chatbots (15%). Creative skills (26%). Where humans outperform AI: Creative thinking (70%). Buyer journey optimization (9%). CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Beyond PR

AUGUST 31, 2016

Instead of focusing solely on creating content, content marketers now spend most of their efforts on content distribution, analytics, and optimization. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers. – 4:05 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

JANUARY 6, 2016

Send out a survey every few months to assess not only how the newsletter is doing but also customer service and other business areas. Add some unique URLs, and analytics and reporting have suddenly gotten a whole lot simpler and easier. Will you implement an email newsletter in 2016 or refresh an existing one?

Retail 120

Retail Customer Service Software Mobile 120

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 93

Social Media Marketing Media Creativity 93