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Renewal

Wadds Inc.

All eyes are on our political parties as we prepare for a general election during the continued cost-of-living crisis,” said. If futures and foresight work, stakeholder engagement, and public affairs are our forte, where should the Britain focus its attention right now and why?" director. “We I’ll act as editor for the project.

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Leading With Ethics During COVID-19

PRSay

When the word coronavirus first came on the scene at the Veterans Health Administration (VHA) earlier this year, we did what most hospitals do in a time of crisis, we stood up the Office of Emergency Response (OEM) and went to work. We provided weekly training sessions to ensure that public affairs officers could hone their skills.

Ethics 202
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Public Relations Objectives

Doctor Spin

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics.

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Six social media and digital communications trends for 2015

PR Conversations

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

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How to use virtual reality for public relations

Stuart Bruce

Another great example of using VR for storytelling is Amnesty International which used VR in early 2015 to give people a more immersive and emotional experience of the devastating results of barrel bombing in Alepppo, Syria. Even in very traditional areas such as public affairs and lobbying VR can play a role.

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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

An interesting aspect of our work is that we find ourselves doing more and more public affairs work. Some of the crisis engagements we’ve had have been the most meaningful because quite often, the continuation of an entire company and the livelihoods of many people is on the line. What is next for you for the remainder of 2015?