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The Rise and Rise of Online Video

The Proactive Report

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Video Can Lead to Trust.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 5) March 23, 2015: Viralheat. TBT any #pr #publicrelations pro’s remember the fun of these??

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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

We got to experience the hippie web (2005-2015) revolving around earned and owned media. It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum.

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer.

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PRSA LA State of the State of PR

The Proactive Report

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

How about the communication for your next corporate event? Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. In the earlier example, maybe one or two people are enough to test a new media outreach workflow for your corporate event.

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