Stern + Associates

MARCH 8, 2023

Her co-authored book, “ Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership ” – a Wall Street Journal, USA Today and Publishers Weekly bestseller – equips women with the tools to flourish in senior leadership roles. In fact, research shows it’s crucial for success.

Leadership 93

Leadership Groups Viral Crisis 93

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. This promotion of a mundane personal health topic made all the difference.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

A PR program that focuses on thought leadership and executive visibility is often a very effective way to align an individual – and a brand – with a specific type of expertise. One tactic that supports that positioning is a thought leadership event. Expertise is a powerful differentiator.

Education 120

Education Leadership Viral Consumer 120

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). By 2014 it was obvious that video was the rising star of content marketing. Through this collaboration I learned of Stone Temple’s very creative use of video.

Video 153

Video B2B Film Marketing 153

Flatiron Communications

JULY 25, 2014

Twitter’s Head of News Vivian Schiller , my former New York Times client who subsequently held leadership positions at both NPR and NBC Universal, opened the session by describing the challenge for today’s journalists. We also can predict which videos are about to go viral. This one was shared the most.

Airlines 37

Airlines Journalism Twitter Social Media 37

PRSay

OCTOBER 12, 2020

You may get the viral reach for a country way down, to a Finland or New Zealand level, and feel comfortable that you can [reopen] restaurants and movie theaters, but the virus will always lurk on the other side of your borders. During the Ebola [outbreak] in 2014, we had a centralized repository of information [from] the CDC.

Viral 158

Viral Interviews Travel Government 158

Melissa Agnes

FEBRUARY 9, 2016

Taking these known facts into consideration, if the Zika virus continues to spread, developing into a real-world crisis (at the moment it’s a serious “issue” rather than a full-fledged crisis), it contains all three characteristics that contribute to escalating a crisis to a point of emotional viral impact. and Canada.

Crisis Management 186

Crisis Management Crisis Strategy Healthcare 186