Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs. The post What’s in Your Fall 2014 Communications Toolkit?

Communications 383

Communications Tools Google Resources 383

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. What is native advertising?

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

ISEBOX

JULY 24, 2015

Not news: Marketers have moved beyond the written word and blog post in our campaigns. Text was once sufficient to reach your target audience by appealing to their needs and interests, but they’ve become more sophisticated in filtering marketing messages. Need proof that multimedia is on the rise in content marketing?

Infographics 70

Infographics Storytelling Video YouTube 70

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. 59% od companies surveyed late last year say hiring of content marketing is imminent.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100