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#EmbraceEquity: A Noble Goal That’s Also Good for Business

Stern + Associates

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

creative agency. The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. Forbe s and Fast Company both wrote about Caine’s determination and creativity. The rest, as they say, is history. Mullick is a partner at an L.A.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 100
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The Top 10 Sports Stars on Social Media – and Who You Should Be Following

Prohibition

Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. Our clients range from major international companies and well-known brands through to smaller specialist businesses. Just look at Old Spice or Bodyform.

Sports 54
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10 Crisis Communication Tips Every Business Needs

Prohibition

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Be flexible and creative. Post crisis.

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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. How this person hones these skills though is what truly sets them apart.