Sword and the Script

APRIL 1, 2017

Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. When marketers pile into digital, maybe print is worth a second look. The frustration of developing communications that stroke internal egos , rather than customer desires, was another.

Advertising 62

Advertising Advertising Print Study 62

Stephen Waddington

MAY 8, 2018

In her analysis upfront #FuturePRoof founder and editor Sarah Hall pulls no punches. However a project in 2014 to promote the sharing of patient data with information from hospital, registries and prescribing databases aimed at providing better care, commissions and research was shelved after a media backlash. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. This is a great question and one that I get a lot in conversations with students, prospective interns and future PR pros.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

AUGUST 6, 2019

Those two companies – former rivals and among the biggest in the market – merged in 2014. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. marketers, PR, IR and internal communications professionals?to to drive more successful programs.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 111

Financial Industry Report Insurance 111

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. In 2014, turnover rates reached over 55 percent in PR agencies in the United States. In a communication or PR team, the PESO model is an excellent example to use as a foundation for your analysis.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115