Three cardinal rules of PR that Adidas broke with Kanye West
NewsWhip
OCTOBER 28, 2022
Adidas could have seen the hate speech writing on the wall way back in 2013 when they first partnered with the rapper after his split with Nike. Make no mistake, Kanye may go by a different name in 2022, but we knew who he was in 2013. . Adidas shouldn’t have signed West in 2013. Not saying anything is saying everything.” .
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