Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 79

Meeting Automotive Media Newspapers 79

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. And do you see this specific audience (PR, marketing, comms) growing?

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Communications Conversations

JUNE 6, 2019

I started helping him out, which led to many new relationships and me seeing a number of Cirque du Soleil shows in Vegas and Los Angeles thanks to then marketing lead, Jess Berlin! Over the last 10 years, I’ve also learned a ton–about blogging, about social media, about writing, and about human behavior. I was addicted.

Blogging 133

Blogging Analytics Meeting Writing 133

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. CMOs say content marketing is making up their biggest increase in budgets this year at 13 percent.

Media Relations 60

Media Relations Media Newspapers Print 60

Stephen Waddington

SEPTEMBER 29, 2021

The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. It’s a situation that is unique to public relations, and possibly marketing. That may be financial, marketing or some form of benefit in kind. The Wadds Inc.

Industry 153

Industry Publicity Agency Community 153

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. By: Kelsea Bruce, Social Media Director.

Interviews 88

Interviews Instagram Video Creativity 88

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. This mandate should give select frontline staff the freedom and flexibility to write a blog post or send a media alert when the time is right. Can you hedge against this?

Television 40

Television Corporate Infographics Radio 40