NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Trend spotting in journalism. and the U.S., Roberta explains.

Data 68

Data Trends Journalism Print 68

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are brands doing differently today? We also host our annual National ¡Bravo! How has the PR industry changed over the years?

Automotive 245

Automotive Resources Strategy Consumer 245

Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. That’s the real-time media relations game.

Media Relations 52

Media Relations Media Pitching Writing 52

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

Newspapers 71

Newspapers Mobile Media Facebook 71

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Steve Farnsworth. Steveology. Peter Shankman.

Twitter 77

Twitter Radio Social Media Print 77

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

Mobile 40

Mobile Media Newspapers Local 40