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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. What it means for marketers: Make sure your agency takes the time to identify appropriate bloggers.

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Stalwart Interns. Where are they now?

The Stalwart Blog

I admired the team at Stalwart for their work ethic and dedication they have to their clients. Brianna Bruinsma , Stalwart summer 2013 intern. Interning with a small PR agency allowed me to learn how a PR agency functions and how client relationships are established and maintained. What I learned at Stalwart?

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Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum]

Sword and the Script

But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. Right now, it’s manual, meaning if you get an inquiry, you have to type it into Media Inquiries. Content picks.

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29 Advanced Digital Newsletters That Help You Learn

ZudePR

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.”

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. Maccabee Public Relations. If you aren''t already, please become a MaccaPR subscriber today (form is at the top of the page).

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 15) Ethics in PR revisited.