Blogger Outreach Versus Media Relations: What Marketers Need To Know
Polaris
NOVEMBER 17, 2014
According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. They’re not all “pitchable.”.
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