Blogger Outreach Versus Media Relations: What Marketers Need To Know
Polaris
NOVEMBER 17, 2014
According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. On the other hand, independent bloggers rely on advertising and sponsors to make a living.
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