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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 138
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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

LinkedIn acquired SlideShare in 2012. I think I could make a case arguing the ethics either way. Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information? Accurate and Truthful?

Ethics 99
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.” Margaret Ritsch, Ed.D., Photo credit: halfpoint.

System 187
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She is a public affairs and media consultant based in Washington, D.C.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 91
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Just Divided over Nike's New Ad

Mindful Marketing

” The first step in this Mindful Marketing analysis is ethics: Does Nike’s ad uphold societal values? billion it reportedly invested for similar exclusivity in 2012. Like the ethical analysis, assessment of the commercial’s likely effectiveness has also been complicated.

Sports 50
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

It is probably no coincidence that major professional service firms (management consultancies and legal firms in particular) have established public affairs and PR divisions to offer crisis management expertise to clients. Indeed, I’ve found this line of thinking in a WHO report from 2012 ( [link] ).

Crisis 63