Remove 2012 Remove Brand Remove Digital PR Remove Media Relations
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The Top 10 Books of 2016 (According to Zude)

ZudePR

I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5 Reading it has redoubled my confidence in the range of integrated services I now provide to clients as a PR company (a unique offering). It is THAT good.

Writing 84
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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million.

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SMART News Content

The Proactive Report

This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. adults – 62% – get news on social media, and 18% do so often. That’s up from 49% in 2012.of

Reddit 100
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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

It goes beyond earned media by including paid media, earned media, and owned media. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Gini Dietrich, Spin Sucks – PR pros must embrace the PESO model. From the PRCA Digital PR Report 2015.

How To 60
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How to Get On in New Communications: Be Nice

ZudePR

Rich started PRexamples.com in January 2012. He runs personal PR and creative campaign specialist agency Rich Leigh & Company. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators. “How? ” #21: Rich Leigh (Gloucester, UK).