Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]
Sword and the Script
MAY 11, 2019
Because these external award announcements have an effect on employees! Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T. 3) Earned media improves advertising effectiveness. Be smart about it.
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