article thumbnail

In Content Marketing, Marketers Might be Losing Their Way

Sword and the Script

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.

article thumbnail

Monday Roundup: Thanksgiving

Waxing UnLyrical

A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming. In this still relevant guest post for Top Rank Marketing , Ashley Zeckman uses the components of a traditional Thanksgiving meal to illustrate how you can make your strategy manageable.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

This isn’t uncommon in the corporate world. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. This essentially applying the principles of content marketing to recruiting. That changed in 2018.

article thumbnail

4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. She is a thought leader in the field of PR and is the author of several books on PR and content marketing. It was developed by Gini Dietrich, the CEO of Arment Dietrich, a PR and content marketing firm.

article thumbnail

Monday Roundup: #WUL Over the Years

Waxing UnLyrical

And as it’s morphed into heaven-knows-what, so has what we consider authoritative content, who creates it, and how it gets disseminated. Content Marketing: Without Community, It’s Only Half the Equation. It goes back a bit – to 2010! Why: We all know the media landscape has changed more than the weather.

article thumbnail

How to be a PR Pro Without Losing Your Soul

ZudePR

Writing in 2010, Adrian nails it. It is important to remember that in this brave new world of content marketing, most of your business depends on who you know. Which brings us back to content marketing. Or maybe it was always thus. If you are not getting to grips with “new PR” you really should.

How To 65