This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]
Sword and the Script
FEBRUARY 2, 2022
In 2010, Vocus acquired the Help a Reporter. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Case in point?
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