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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

In 2010, Vocus acquired the Help a Reporter. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Case in point?

SEO 130
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In Content Marketing, Marketers Might be Losing Their Way

Sword and the Script

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.

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The Future of Marketing Looks More like Public Relations

Sword and the Script

This is evident in that core PR tenants have been prominently at work in marketing trends over the last decade. See these related posts: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. Why We Can’t Just be PR Pros Anymore.

Publicity 117
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First In-Person Conference Takeaways from Integrate

Karen Freberg

I was able to spend the weekend in West Virginia at the Integrate conference, one that I have been going to pretty much every year since 2010 (!!!). NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event.

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How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

Additional recommended reading: The Buyer’s Journey and Why Content Marketing is a Thing. Proof of B2B Marketing Value Does Not Start with the Competition. This is key area where product marketing and content marketing can find synergies: Interview customers content such as articles and blog posts.

B2B 114
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[L]earned Media: An Interview with Sam Zises

Critical Mention

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.

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The evolution of mainstream media and the need for every company to become a media company

Presspage

By 2010, three decades later, there were four PR professionals for every journalist in the U.S. How does a digital newsroom differ from content marketing? Bart : “Content remains king but a digital newsroom is its queen. It’s just a fact of life. Brand journalism is the key to a killer digital newsroom.

Company 111