Remove 2010 Remove Brand Remove Ethics Remove Journalism
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The evolution of mainstream media and the need for every company to become a media company

Presspage

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. By 2010, three decades later, there were four PR professionals for every journalist in the U.S. What brands are going to rise and fall in this new landscape? That was 112 years ago and guess what? ” 5.

Company 111
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Use “Smartcuts” to Build Your Business and Improve the World

Polaris

After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Then in 2010, he co-founded Contently to help brands produce audience building content. Snow recommends looking for ethical short cuts to kick-start your career or your business.

Airlines 100
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. Do we really want that?

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We Other challenges include ethics, power, propaganda and Western bias. People have always talked about organisations and brands.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Modern Newspapers & Journalism As discussed in a previous section, newspapers were technically invented in China around the year 200BC.

Ethics 52
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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?