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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 265
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Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

I’ve been a CIPR member since 2002 and a volunteer since 2010 as group Chair, Council and Board member I have a long track record of giving my time. Ethical communication is at the heart of this. I understand the governance and ethical issues that arise. Nine years ago I fought cancer. How do we overcome this challenge?

Meeting 96
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PR history – prospecting for archival gold

PR Conversations

Once you get your head into the slightly dusty atmosphere of paper files, books and publications, diaries and whatever else (including expenses claims for dry cleaning, in one case), you have to follow your instincts and let multiple stories unfold. Would I be interested in the “old papers” and various publications and books?

Ethics 75
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. He is credited with developing many of the principles and techniques that are still used in PR today, and his book ‘Propaganda’ is considered a classic in the field.

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Refreshing PR Conversations Redux

PR Conversations

In 2010, we took a new approach to PR Conversations – as we saw it, creating a Redux version. When PR Conversations originally launched in the spring of 2007, it broke new ground by envisioning and introducing an international, collaborative PR-blog concept.

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PR history – prospecting for archival gold

PR Conversations

Once you get your head into the slightly dusty atmosphere of paper files, books and publications, diaries and whatever else (including expenses claims for dry cleaning, in one case), you have to follow your instincts and let multiple stories unfold. Would I be interested in the “old papers” and various publications and books?

Ethics 40
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The art of smart thinking in public relations

PR Conversations

We could sum this up as a battle between being street smart rather than book smart. Then we have the art versus science argument that pits emotional intelligence in public relations against intellect and evidence-based practice. We also need to prove that value of what we do and that means getting comfortable with data.