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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. What did you ship in 2010? These fine folk did: Jan.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? Rather, you simply trusted what your friend recommended. That’s what we do.&#

Travel 79
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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107
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PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. How did it work?

Software 101
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52