ImPRessions - Crenshaw Communications
JULY 10, 2023
Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more.
Maxim Behar
NOVEMBER 23, 2020
The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. And this will not be because advertising agencies are bad, or colleagues there are not creative. What does it do? It seems a bit complicated, but it's very specific.
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Sword and the Script
FEBRUARY 6, 2018
It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust.
Waxing UnLyrical
DECEMBER 14, 2010
Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.
Waxing UnLyrical
OCTOBER 14, 2010
Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought. He frames this issue in a much more creative way than I did.
Maxim Behar
JUNE 12, 2024
Twenty to twenty-five years ago, you turned on the TV and listened to something or opened the newspaper and read it, but you had no feedback and couldn't say if something wasn't true. In the "24 Hours" newspaper, I talked about how we went to the Pamporovo ski resort near Smolyan on the first day, and people recognized him.
Stephen Waddington
JULY 11, 2017
Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Media relations with print newspapers/magazines are still stronger than expected. #5 Accordingly, the shift towards online and mobile is consistently overestimated by practitioners. 5 Hypermodernity. .
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