Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009. It is who they are and who they look to bring into their community.

Strategy 78

Strategy Brand Branding How To 78

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. But these are exceptions and not the norm.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

FEBRUARY 6, 2018

Trust and the Unlikely Reinvention of Advertising [UML]. PR is the guardian of reputation. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post. While 65% of people obtain news this way, trust in platforms declined 11 points in this year’s study.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Similarly, the Public Relations Society of America urges its members to: Re-examine environmental claims to ensure claims are clear, grounded in facts, information and data; and are valid, reproducible and appropriate” (PRSA, 2009).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Similarly, the Public Relations Society of America urges its members to: Re-examine environmental claims to ensure claims are clear, grounded in facts, information and data; and are valid, reproducible and appropriate” (PRSA, 2009).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Similarly, the Public Relations Society of America urges its members to: Re-examine environmental claims to ensure claims are clear, grounded in facts, information and data; and are valid, reproducible and appropriate” (PRSA, 2009).

Ethics 40

Ethics Guidelines Handbook Local 40

Waxing UnLyrical

APRIL 14, 2011

Not even permission to advertise, according 2 some studies. reputation in many organizations – goals are very different #measurepr -12:28 PM Apr 12th, 2011. Are reputation, issues management and media relations part of a promotional effort? Meaningless metric if we arbitrary assign loose value to it. PR is part of corp.

Measurement 69

Measurement Financial Facebook Tourism 69