Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. I established three primary objectives for Ishmael’s Corner back in 2008 that remain relevant today: Cultivate an industry resource for communication professionals.

Leadership 164

Leadership Blogging Storytelling SEO 164

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. SEO When we talk about Google, then SEO is definitely a topic that we should address.

Google 94

Google Guidelines SEO Engineering 94

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Journalism. Search Engine Optimization (SEO). As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Community relations. Corporate communications. Direct advertising. Event planning. Fundraising.

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

OCTOBER 3, 2017

Since 2008, I’ve helped three different companies – small, medium and large – build out successful content marketing programs. We didn’t call it “content marketing” in 2008, but these efforts were aimed at building an audience. Taking this further, I’d offer the following four takeaways for consideration. Give our services a try.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 93

Agency Trends Marketing Survey 93

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. I think so.

Communications 81

Communications How To Blogging Content Marketing 81