Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. I established three primary objectives for Ishmael’s Corner back in 2008 that remain relevant today: Cultivate an industry resource for communication professionals.

Leadership 164

Leadership Blogging Storytelling SEO 164

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? Big PR agencies do the same thing. The In-House Effects on Law Firms. Sound familiar?

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

OCTOBER 3, 2017

Since 2008, I’ve helped three different companies – small, medium and large – build out successful content marketing programs. We didn’t call it “content marketing” in 2008, but these efforts were aimed at building an audience. Can your agency bring big ideas and execute? 1) Competition doesn’t equal know-how. Talk to Us !

Content Marketing 65

Content Marketing B2B Survey Analysis 65

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. I think so.

Communications 81

Communications How To Blogging Content Marketing 81