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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming.

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Running Corporate Communications and Social Media

wiredPRworks

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Here’s the latest on Growing Social Now.

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Pitching in a Pandemic COVID-19 PR Coronavirus Tips

wiredPRworks

As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Barbara Rozgonyi , CEO CoryWest Media. PR is a thread that weaves every project together.

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Government relations. Investor relations. Journalism. Media buying. Media relations. Social media consulting. Tell us about it in the comments or on social media using #solopr.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

Please support my blog by sharing it with other PR- and communication professionals. Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Journal of Personality and Social Psychology, 95 (4), 810–825. Well, it’s complicated. PR strategies to professionals. Tormala, Z.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

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How to Get On in New Communications: Be Nice

ZudePR

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. New Media New Tools New Audiences. You have a belief in the essential goodness of human nature. Still reading?