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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. That’s of course what I did.

Blogging 113
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Defining Thought Leadership in a Business Blog

Ishmael's Corner

Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership. Taking our own advice seems to be working.

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Split Sessions: Recognition, Rewards, and Feedback

Doctor Spin

This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. “Leaders’ communication styles, particularly preciseness, are crucial for effective knowledge sharing, perceived leader performance, and subordinate satisfaction.”

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Corporate blogging up among Fortune 500, but broadcast mentality prevails

Communications Conversations

The report shares some interesting data about corporate blogging. That’s the highest that percentage (53%) has ever been since they started tracking these stats in 2008. Here’s what the study’s authors had to say: “Corporate blogs are steadily becoming more prevalent on company websites. Broadcasting is.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Then, please return to read this Reflexivity Memo inspired by Jim’s answers to the questions that I posed in 2008: Q9. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions. I’m not convinced this has happened.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. How did they meet?

Marketing 118