Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming.

Blogging 114

Blogging Software B2B Survey 114

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time. I believe we have to identify publics from their own perspectives.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60