article thumbnail

The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. That’s of course what I did.

Blogging 111
article thumbnail

15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

PR Conversations

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time. I believe we have to identify publics from their own perspectives.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. Well, it’s complicated.

article thumbnail

The Amplification Hypothesis: How To Counter Extreme Positions Effectively

Doctor Spin

Please consider supporting the blog by sharing it with other PR- and communication professionals. Source: changingminds.org According to conversion theory, while majorities often claim normative social influence, minorities strive for ethical high ground. These results are consistent with the amplification hypothesis.”

How To 52
article thumbnail

Information Asymmetry: The Informed Minority Advantage

Doctor Spin

The Mole (TV Series, 2001–2008). Ethical Implications of Information Asymmetry In the 2nd century BCE, the Greek Stoics told the tale of the Merchant of Rhodes. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Please support my PR blog by sharing it with other communication professionals. 8 Silfwer, J.

article thumbnail

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Then, the references and contacts start to come a lot easier.

B2B 76
article thumbnail

Is It Right to Sell Others Short?

Mindful Marketing

However, even with this regulatory approval, the practice should raise at least two red flags, or moral concerns, that lead one to ask: Is short selling ethical? Before addressing the two concerns, I imagine some may be wondering what short selling has to do with marketing—the other half of this blog’s two-pronged focus.