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Why Advertising Isn’t Dead

Cision

The public even criticized the formula of the shows; their commercialization, how ridged the story structures were and grew weary of the gendered tone of the content. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. million albums.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm? References. Retrieved 2009-11-07.

Education 270
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8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120
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Bad Pitches? Do Less & More in 2007

Bad Pitch Blog

So here are six media relations resolutions in a box—a healthy mix of doing less and doing more for better media relations in 2007. But a phone call, hand-written note and print copy of your favorite read can also work wonders every once and awhile. Better media relations in 2007 or as long as you keep your resolutions.

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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. In addition, Zippia reports that the average American is exposed to 4,000-10,000 ads per day for each person – nearly double what the average person saw in 2007. And that’s the “average” person.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm? References. Retrieved 2009-11-07.

Education 100
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Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

“Interestingly, while the crisis broke on July 02nd, it was carried by the print media only on the July 07th. I’ve been through my share of crises (hello, 2007 pet food recall, 2007 Michael Vick case, and many more), and it’s crazy how things have changed. ” Then (!)