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Why Advertising Isn’t Dead

Cision

Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. In the 1970s, the soaps moved mainly from radio to television. With more women in the workforce working 9-5, daytime television audiences dropped in this core demographic. million albums.

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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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Celebrating the human influence in reputation shaping

PR in High Definition

The longest-running annual international televised music competition, its reputation reflects its core value of uniting people and nations by showcasing musical diversity and cultural nuances. Personally, I’d prefer to see another rendition of the classic Ukrainian entry circa 2007, “Dancing Lasha tumbai”.

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Maxim Behar for Bloomberg TV Bulgaria: How to Increase Voter Turnout in Bulgaria

Maxim Behar

Behar commented on the voter activity of the upcoming Bulgarian parliamentary and presidential elections, the election campaigns, the competition in politics and what are the right methods of communication between the candidates and the society. If we go back to 2007 and compare it, the difference is huge, people will be surprised.

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PR wishes and White House dreams

The Stalwart Blog

It cost Hillary Clinton the Democratic primary in 2007 against Mr. Obama. He is known as the "Public Relations President" because he was the first to leverage television and Madision Avenue advertising. Similar to marketing, one-way communication is not enough. The youth vote is incredibly important. Questions. .

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Maxim Behar for Euronews: Bulgaria Needs a Strong Political Hand

Maxim Behar

What struck me much was that in all the debates, in all the television studios, people were talking over each other. And it seems to me that these fifth elections are now the absolute boiling point at which all possible ways of communicating with voters have been totally exhausted. The second is the Euro.

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The Power of Storytelling: Plotting The Future of Media

Flatiron Communications

She hadn’t previously worked in the business, and needed some basic pointers on how to generate media coverage for this first-of-a-kind “museum,” which was founded by CBS Television patriarch William S. Cast of “24” during The 20th Anniversary William S. Photo by Albert L. Ortega/WireImage).