Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Commercial Research 2 Hao, L. The Analysis of Halo Effect in Marketing.

Journalism 52

Journalism Ethics Analysis eBook 52

The Hoyt Organization

JANUARY 8, 2024

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility.

Consumer 88

Consumer Social Media Education Advertising 88

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Around 5,000 practitioners have studied with PR Academy since it was formed in 2007 and many employers now expect candidates to have a post-graduate marketing, PR or specialist communication qualification.

Training 65

Training Ethics Data Analysis 65

Norton's Notes

AUGUST 19, 2015

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Is this ethical and correct? Who will read that? How will people find it? Why bother wasting your time with that?

Blogging 28

Blogging Writing Advertising Advertising 28

Stephen Waddington

JUNE 19, 2022

Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. The number of journalists has fallen by a quarter from 23,000 in 2007, to 17,000 in 2018. This lacks the ethics, rigour, and standards of an editorial environment. Local news has faced an assault on two fronts.

Local 112

Local Report Newspapers Government 112