Remove 2007 Remove Advertising Remove Ethics Remove Technology
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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Gen Z demands a different PR communications approach than previous generations.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

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Professional PR Development. Why bother?

PR Conversations

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Around 5,000 practitioners have studied with PR Academy since it was formed in 2007 and many employers now expect candidates to have a post-graduate marketing, PR or specialist communication qualification.

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Cash for blogs – are some bloggers now selling out?

Norton's Notes

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Is this ethical and correct? Who will read that? How will people find it? Why bother wasting your time with that?