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What Are the New Rules of Marketing and PR?

wiredPRworks

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. About Growing Social Now.

Marketing 118
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SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

Mindful Marketing

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Community 120
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Professional PR Development. Why bother?

PR Conversations

I have seen a senior practitioner almost brag that he didn’t have time to read books about practice. Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Professionalism could, therefore be on the move.

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Not sorry to see you go – career churn and public relations

PR Conversations

Why the women interviewed by Liz Bridgen choose not to develop their careers elsewhere in the occupation is not clear. However, the figure compares favourably to advertising (where the Institute of Practitioners in Advertising reports an average staff churn rate of 30% within consultancies).

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

McCormick also serves on the board of directors for Plank Center for Public Relations Leadership at the University of Alabama and the University of Florida Department of Public Relations Advisory Council; served as the president of the PRSA Foundation in 2006 and 2007, and has been a co-chair of the Champions for PRSSA since 2005.

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How to Get On in New Communications: Be Nice

ZudePR

Author of 27 Blogging from Paradise books. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . Internet lifestyle junkie.