Landis PR
SEPTEMBER 7, 2021
In 2005, the year after Facebook went live, that number was 5 percent. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Is it marketing? So…do you need a social media marketing manager? Fast forward to today. Communications?
Shift Communications
JANUARY 27, 2015
As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?
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PRSay
OCTOBER 29, 2019
Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. Just like SNL doesn’t recycle content from 2005, your team shouldn’t be recycling its work over and over. Let your talent lead the way.
PR Conversations
APRIL 27, 2017
Originally launched in Spring 2007, PR Conversations broke new ground by envisioning and introducing an international, collaborative PR blog concept under the initial guidance of Toni Muzi Falconi who had founded the original root-blog (tonisblog) sometime around 2005. We aren’t about click-bait, sucking up or jumping on band-wagons.
Contently - Strategy
NOVEMBER 30, 2018
Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. Check out Nintendo’s YouTube channel, but keep in mind the entertainment brand has been on the platform since 2005. Posting a video on YouTube is one thing.
Communications Conversations
AUGUST 31, 2018
Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV. What’s surprised you so far?
Sword and the Script
DECEMBER 8, 2015
It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. The Marketing Companion. (~30
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