5W PR

JULY 11, 2018

Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. KFC is a fun and carefree brand with a great attitude towards marketing stunts. The IHOP name change began as a mysterious campaign where the company asked customers to guess why the brand would change its name to “IHOB.”

Measurement 149

Measurement Education Social Media Film 149

Stephen Waddington

NOVEMBER 29, 2019

Aligning a brand with a political party is a tricky business. Yesterday, the image plastered across newspapers and news websites was Boris enjoying a pint of Rattler Cornish Cyder. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand.

Brand 97

Brand Branding Ethics Local 97

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

Waxing UnLyrical

JULY 18, 2011

I was also an early user , and in 2005 Ogilvy London offered me a job as Interactive Creative Director. CK: Historically, America has done more creative, and just plain “more&# with digital for brand marketing. In the US, many brands run programs that are miles ahead of what they do here or in Europe. CK: See above.

Creativity 74

Creativity Local Comparison Groups 74

Flatiron Communications

JANUARY 12, 2017

In 2005, I started a PR-focused “weblog” that sought to make transparent an industry whose machinations could clearly benefit from more sunlight. I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump? Media Walls Crumble: Brands Benefit (November 2012).

Journalism 28

Journalism Guidelines Government Training 28