Bad Pitch Blog
MAY 7, 2006
We discussed the media relations lifecycle, briefly touching on blogs and how to pitch them—if at all. One example discussed was a pitch I made to Erick Schonfeld at B2Day , Business 2.0’s Here is the entire exchange, including the end result and how to improve the next pitch. Got Pre-Pitch? Thanks. ** [link] __ Kevin M.
PR 20/20
OCTOBER 12, 2017
After the success of Graffiti, director George Lucas was in demand, and he started pitching his next venture, a science fiction movie called “Star Wars,” to Hollywood studios. Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior.
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Cision
MARCH 24, 2017
Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. If you find the compelling human story in what you’re pitching, you’ll be successful. Jody joins the agency with an extensive background in communications.
PR Conversations
SEPTEMBER 13, 2018
In an agency setting they are become the A-team who get put forward for every pitch. Calculating a demography for public relations is incredibly unreliable, but data for 2004/2005 suggested two percent of PR practitioners in the UK work in small consultancies or self-employed. Scope volatility.
Bad Pitch Blog
MARCH 22, 2010
2) Advertising: Paid placement can be very useful if you want complete control of the message, including when it appears. And surely there is some news that might be more effective pitched in video format. So here are some alternatives to the much loved, abused and murdered news release. Could you tell?'
Bad Pitch Blog
APRIL 2, 2006
PR People Unite and let''s stop pitches like this from a) coming to reporters and b) immediately being forwarded to us with Can you believe someone did this, Richard?" Due to this massive trend major corporations and Fortune 500 brands are adopting the ‘slice and dice’ formula for their own advertising efforts. No commenting.
MaccaPR
MARCH 7, 2016
When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.
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