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Mastering the art of simplicity to make your brand stand out  

PR in High Definition

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. The good news is that from 9 th July- 1 st August 2022, it is Free Hugs Month. Even a snappy slogan or retweet can go a long way. Human element.

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Media Interview Skills: Why Silence Is Not Always Golden

Polaris

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A video of the comic’s performance went viral, the media piled on. Another woman, Andrea Constand, filed a lawsuit against Cosby in 2004. Why silence is not always golden. Her revelations were nothing new.

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NIL from a former student-athlete and professor perspective

Karen Freberg

When I officially retired in 2006, I ended my career as a 4x All-American, 2x SEC Conference Champion, 2004 Olympic Trials finalist, and was USC’s school record holder for 12+ years. Website, media kits, blogs, email newsletters, video content, and even creating your own merch shop would be amazing!

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The four Ps of public relations leadership

PR Conversations

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. She was president of the Chartered Institute of Public Relations (CIPR) in 2004, leading it to Chartered status , and was awarded the Sir Stephen Tallents Medal in 2009 for her outstanding contributions to the profession.

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Maxim Behar for Euronews: Bulgaria Needs a Strong Political Hand

Maxim Behar

But I think it wasn't just fatigue, and as Ilfi Petrov had said: "Crisis in Genre", that dominated the campaigns in this election. 2007, January 1, when Bulgaria became a member of the European Union, before that 2004 NATO. And the third point – inflation and the economic crisis. You can watch the whole video here.

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Exposing PR’s weaknesses

PR Conversations

Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). This is the old crisis management approach that seeks distance from a problem – they no longer work here, we don’t do that now, etc etc.