PR in High Definition

JULY 28, 2022

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. The good news is that from 9 th July- 1 st August 2022, it is Free Hugs Month. Even a snappy slogan or retweet can go a long way.

Brand 62

Brand Branding B2C Viral 62

Karen Freberg

JULY 3, 2021

When I officially retired in 2006, I ended my career as a 4x All-American, 2x SEC Conference Champion, 2004 Olympic Trials finalist, and was USC’s school record holder for 12+ years. Here are some suggestions: Take classes at your university on personal branding, social media, and more.

Analysis 80

Analysis Case Study Brand Branding 80

Polaris

DECEMBER 8, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills.

Interviews 133

Interviews Media Training Media Training 133

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. It’s the distance between declared and lived values that form the legitimacy gap and it is this space that the rapier of social media (and other media and forums) constantly probes and holds to account.

Leadership 111

Leadership Publicity Government Journalism 111

PR Conversations

AUGUST 17, 2014

Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). This is the old crisis management approach that seeks distance from a problem – they no longer work here, we don’t do that now, etc etc.

Education 87

Education Training Policies Crisis Management 87