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Mastering the art of simplicity to make your brand stand out  

PR in High Definition

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. The good news is that from 9 th July- 1 st August 2022, it is Free Hugs Month. Even a snappy slogan or retweet can go a long way.

Brand 62
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The four Ps of public relations leadership

PR Conversations

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e., That is how large our contribution is. What was the moment you realised you were a leader?

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Maxim Behar for Euronews: Bulgaria Needs a Strong Political Hand

Maxim Behar

He shared his thoughts on the past election campaign of participating parties, as well as his opinion on concrete measures and actions that would lead to a better economic policy in Bulgaria. But I think it wasn't just fatigue, and as Ilfi Petrov had said: "Crisis in Genre", that dominated the campaigns in this election.

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Exposing PR’s weaknesses

PR Conversations

I’m not just concerned but in despair when I hear practitioners have rebranded the discredited AVE measure as something called PR Value! Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). Nowhere is this more apparent than looking at evaluation.