Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR in High Definition

MAY 31, 2022

For more than a decade, Abercrombie and Fitch have been in the process of rebuilding its reputation; this reveals some interesting lessons that we can take away as PR and comms professionals. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation? Company values.

Reputation 62

Reputation Policies Leadership Company 62

Mark My Words

AUGUST 2, 2021

His reputation for heavy drinking and rumoured drug-taking later saw him confess to Rolling Stone, ‘I spent years poisoning myself. In 2003, as Lieutenant Theodore Groves, Ellis appeared with Depp in Pirates of the Caribbean: The Curse of the Black Pearl. I was very, very good at it.’ His dysfunction seemed bound to his relationships.

Film 60

Film Reputation Writing Instagram 60

Lauri Pehar Borsh

SEPTEMBER 9, 2014

If you follow me on social media or this blog, you know I write about this “growing issue” a lot and have been preaching this since the dawn of social media (2003). And when a CEO is mentioned in a mainstream media article or interviewed on the air, etc. Read the rest of the study/article >here.

Social Media 114

Social Media Media Analytics SEO 114

Lauri Pehar Borsh

SEPTEMBER 9, 2014

If you follow me on social media or this blog, you know I write about this “growing issue” a lot and have been preaching this since the dawn of social media (2003). And when a CEO is mentioned in a mainstream media article or interviewed on the air, etc. Read the rest of the study/article >here.

Social Media 60

Social Media Media Analytics SEO 60

Communications Conversations

MARCH 14, 2017

I have been involved since the first day I joined in 2003 – 14 years ago (I am starting to realize I am old). Professionally the organization has helped me grow skill sets and build a reputation in this community. I am who interviewed. PRSA has played a significant role in both my professional and personal life. I need to be me.

Ethics 68

Ethics Leadership Examples Fashion 68