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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62
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PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

I have been involved since the first day I joined in 2003 – 14 years ago (I am starting to realize I am old). Professionally the organization has helped me grow skill sets and build a reputation in this community. I am who interviewed. PRSA has played a significant role in both my professional and personal life. I need to be me.

Ethics 68