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The Case for Consistent Business Development

Solo PR Pro

Independent consultants strike out on their own for a number of reasons from wanting more life balance to being burned out on the politics of corporate work. As a solo consultant, your reputation is integral to your brand. Alan Weiss, Million Dollar Consulting, Alan Weiss, McGraw Hill, New York, 2003.

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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62
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My Oscar Moment: the 2015 Matrix Awards

Waxing UnLyrical

I first encountered Katie back in 2003, when she graciously taught a half-day workshop on PR measurement for a San Francisco-area PR club I was involved with. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Katie Delahaye Paine , the Queen of Metrics.

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Where Does Neymar Go After Allegations and Nike Reaction

Reputation Specialist Michael Toebe

Where he now stands reputation-wise and legally as to his contract are as much a matter of perception as facts. Is Neymar possibly telling the truth that he is being victimized or is he in denial and headed deeper down a problematic road in regards to his reputation? He also feels unjustly punished.

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CEOs who aren’t using social media are doing their organizations a massive disservice.

Lauri Pehar Borsh

If you follow me on social media or this blog, you know I write about this “growing issue” a lot and have been preaching this since the dawn of social media (2003). And do their corporate marketing or even outsourced PR firms handle all a CEO or any C-suiter for that matter, ON SOCIAL MEDIA. It’s overwhelming!

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CEOs who aren’t using social media are doing their organizations a massive disservice.

Lauri Pehar Borsh

If you follow me on social media or this blog, you know I write about this “growing issue” a lot and have been preaching this since the dawn of social media (2003). And do their corporate marketing or even outsourced PR firms handle all a CEO or any C-suiter for that matter, ON SOCIAL MEDIA. It’s overwhelming!

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PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

I have been involved since the first day I joined in 2003 – 14 years ago (I am starting to realize I am old). Professionally the organization has helped me grow skill sets and build a reputation in this community. A while back you took your first big corporate job with 3M–big change!

Ethics 68