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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62
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CEOs who aren’t using social media are doing their organizations a massive disservice.

Lauri Pehar Borsh

If you follow me on social media or this blog, you know I write about this “growing issue” a lot and have been preaching this since the dawn of social media (2003). And do their corporate marketing or even outsourced PR firms handle all a CEO or any C-suiter for that matter, ON SOCIAL MEDIA. It’s overwhelming!

article thumbnail

CEOs who aren’t using social media are doing their organizations a massive disservice.

Lauri Pehar Borsh

If you follow me on social media or this blog, you know I write about this “growing issue” a lot and have been preaching this since the dawn of social media (2003). And do their corporate marketing or even outsourced PR firms handle all a CEO or any C-suiter for that matter, ON SOCIAL MEDIA. It’s overwhelming!