Sword and the Script

APRIL 19, 2016

However, Mother Nature had other plans on that fateful morning in 2003. That’s just the way it was in 2003. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. Back in 2003, I started HEADLINES and maintained it for 2 years.

Blogging 183

Blogging Comparison eBook Case Study 183

Sword and the Script

JANUARY 10, 2017

It was interesting to see that a relatively new player like Squarespace ranked second while Blogger, which was acquired by Google in 2003, for a rumored $20 million trails further behind. Google hasn’t updated the Blogger platform to maintain parity with modern content management systems. Lackluster Consistency and Frequency.

Survey 60

Survey Blogging Corporate Analytics 60

PR Conversations

MAY 24, 2016

In 2003, a British study jointly funded by (then) Institute of Public Relations and the Department of Trade and Industry noted “a cultural expectation that PR practitioners move jobs every 2-3 years”. The consultancy business is painfully aware that it is considered less than stable”.

Publicity 41

Publicity Agency Study Mobile 41

Polaris

JULY 18, 2014

Wiebe, who is based in Victoria, British Columbia, has been writing, editing and proofreading online and offline copy since 2003. Content Marketing' It’s not enough to simply put the information in front of them and hope they absorb it. You must supply it in the appropriate medium.

Writing 107

Writing eBook Content Marketing Blogging 107

Cision

JULY 14, 2015

The campaign became so well liked by media executives, that it led to parodies in Sesame Street , ICarly , and the 2011 film Puss in Boots , expanding the brand to audiences far beyond its target market and earning media placements that otherwise would have cost millions. Want to learn how to stand out with your content marketing?

Advertising 120

Advertising Advertising Content Marketing Case Study 120